Brittany Foster

More capacity means fewer loads with GE’s Top Load Washer, and it was important to show just how much could fit in the broadcast spot.

Facebook and Instagram gifs were shot as stills then edited into :06 and :10 videos, to show the variety of items that could fit into the washer. Whether it’s a large teddy bear or blanket, or simply a large load of clothes, more than likely there’s room for it all.

This was filmed in Louisville, KY on GE’s product stage.
Casted talent in Chicago and the local Kentucky/Ohio area.