Brittany Foster

The GE LCD Wall Oven delivers freedom from oven-hover. Since people aren’t hovering, it doesn’t even look like they’re cooking. In fact, they can literally be doing ANYTHING else in the house, while still cooking to perfection.

Through broadcast and digital, we showed all that can be done instead of watching the oven. In a sliding carousel and in-feed videos, we featured the GE LCD Wall Oven cooking in the background, while talent did anything else beside hovering, along with a super that details what our talent is actually doing: cooking.

This was filmed in Louisville, KY on GE’s product stage.
Casted talent in Chicago, and in the local Kentucky/Ohio area.